"Sales and Marketing Tools For The Fitness Industry Guaranteed To Help Your Staff Get MORE Leads MORE sales and MORE Referrals"
These are for YOUR use only, information within is copyright and may not be reprinted or used without permission from the author.
To Go To examples of a pre-assessment questionnaire for your centre. these are essential tools to find out what your prospective client wants to achieve, what they have done in the past, and other questions designed to allow you to pre-empt and allay their concerns about making a decision to join. this is handed to the client on a clipboard along with a pen prior to tour of your centre
To Go To Information and Software Deigned To Save You Hours Searching The Internet. From Tools To Help You Create Dynamic Mail Outs, Killer Ideas To Help You Sell More, Sales Training Books And Various Other Goodies To Help Run Your Day To Day Business Effortlessly
To Go To Dozens more forms
To Go To Campaign #1The Preferred partners Joint Venture and Telemarketing promotion-$14900 in sales for under a $2800 outlay in 2 weeks
To Go To Campaign #2 The chiropractic and physiotherapists promotion letter is designed to offer these businesses the chance to take on our very popular range of “Isotonix” supplements. They generate an income through marketing these highly effective range of products to their customers you generate an income through the businesses referring their clients to you, selling the supplements that you provide.
These supplements have generated a substantial income for us please contact me if you would like further information
To Go To Campaign #3 The last chance letter use this after your nearly ready to confine the pre-assesment questionnaire of a person who has been in and had a look around not bought, and subsequently resisted your best efforts to get them back in, adjust the inside figures accordingly. We achieve around a 5% success rate with these.
To Go To Campaign #6 Another "last Chance letter with special offer Script"
To Go To Campaign #8 Sponsor A friend for 99cents a day artwork (in MS Publisher)
To Go To Campaign #10 The "Barcode Promotion" another way to quickly and inexpensively generate leads-explanation inside with all artwork
To Go To Campaign #11 Email Marketing Strategies
To Go To Campaign #9 Gangsters and dolls promotion mystery envelope
To Go To Campaign Valentines day promo can substitute and make it for ANY type of special occasion self explanatory I have given an explanation in red under everything that we are offering, in reality this promotion has enormous high perceived value but costs very little at all
To Go To Shameless Bribe 5 Drinks Of Water From The Fridge Template The markup on a bottle of water is around 300% people know this but still pay it! This water card can be used in many ways.
As a incentive for coming or attending a certain amount of times per week/month etc In fact a low cost useful gift that we have found incurs goodwill. Naturally you can alter the template and adapt to your service, I do in fact talk about the “shameless bribe” in my book Fitness marketing Strategies”
To Go To Campaign Take Over An Existing Membership Like most fitness orientated business that use a direct debit membership service of some sort or another businesses you probably get cancellations on a regular basis, Why on earth let those members simply “expire into the wilderness”? If you can’t get them to stay then why not let someone else who has been in and looked around BUT not joined on the day take over that persons DD membership?
Self explanatory letter that will help you get those members that want a “bargain” or did not join due to finances-or are looking at your competition.
To Go To Campaign Doctor Referral Letter Template Self explanatory. Do you offer some sort of service to your members or clients that directly benefits their health and wellbeing then this letter addressed to all your local GPs may be another way of getting referrals. A far more detailed explanation of this will be made available on video soon at the Fitness Marketing Strategies website I t will go into a detailed explanation on how you can tap into the lucrative government rebate scheme that is available under Medicare for certain service that you may be able to provide.
To Go To Campaign Passive Lead Referral Sheet A simple way to get your clients and members to refer their “circle of influence” to you without asking!
Asking your clients all the time for referrals can be tedious especially if you have to always be on your staffs back to keep asking! This is a passive method that uses the “shameless bribe” to get them to provide you with valuable leads without asking and costs nest to nothing to implement.
It is very simply one of the most cost effective methods we have ever used to generate referrals.
To Go To Massage Marketing Letter
This is a letter I used after a meeting with the owner of a Thai remedial massage centre just around the corner form us-lots more good ideas to reward your members etc. And a very valuable Joint venture partner. You’ll also see how we managed to get a number of free massages given to our centre as well!
To Go To Summit Bankrupt Gym Letter. This letter was sent out to the former members of a fitness centre that went bankrupt around the corner form us. It more than paid for the costs of buying those lists from the receivers.
To Go To Letter Box Drop For Staff To Do. This was an idea for our staff during quite time to walk around the streets doing letter box drops. The paper needs to be a very bright color so as to attract attention.A Real low cost way to get your message out there and at the same time keep your staff productive. Use and adapt as you see fit.
To Go To Email Marketing Send Outs. A series of killer emails (not mine) actually from Bedros Kuellians coaching group, to send out to your clients you can adapt these in any way you see fit. They work! And if your not using email marketing your leaving lots of money on the table!
To Go To Power Driving School letter Letter for one of our business partners who owns a driving school to pass onto his customers. Printed on a nice envelope (yellow) and offers them a one week free trial for them and a friend. Can be adapted to give to any of your Joint venture partners
To Go To Prospects letter This letter has been designed as a last ditch attempt to woo in people who have been toured and did not buy on the day and who we may have made a number of attempts to get in. Its a really special offer adapt to your situation/circumstances
To Go To Free Gym for 2 children under 18. This is a rather unique program we did so we could actually have under 18s come and use our centre. Because of our location we are restricted to having to have the parents escort the children to and from the gym. You'll find some way to make this work for you. Includes complete FAQ and very specific explanation of terms and conditions. Another winner for us!
To Go To “7 Hidden Psychological secrets to MAXIMUM sales
To Go To The Bistro 44 Letter a brilliant piece of copywriting that you can adapt to your business *****Highly recommended
To Go To 30 secrets to catapult profits from your online business
To Go To THE DNA OF SELLING Questions, Scripts & Closes That Drive Sales!
To Go To 30 Amazing Advertising tips for advertising success
To Go To 30 principles top promote sales success
To Go To Incoming call evaluation
To Go To Thanks for looking around letter, send out if they don't buy on day
To Go To Marketing campaign tracking sheet
To Go To Member referral entry form
To Go To Comprehensive overview to overcoming objections
To Go To Price quotation summary if client does not buy on the day
To Go To Selling value, how to stop giving profits away
To Go To Customer lead referral summary sheet
To Go To Thank you for looking around (not sold on day letter)
To Go To Welcome to your club letter
To Go To With compliments slips tailor to your services
To Go To How to handle a front counter enquiry
To Go To Expired members promotion script, and all details
To Go To Pain Features benefits formulae
To Go To Referral marketing success manual
To Go To simple ways to electrify your ads and fliers
To Go To How to write cash sucking money magnet ads
To Go To Membership application form with conditions
To Go To Cancellation and refund policy
To Go To Personal training agreement with conditions
To Go To Super Bonus Complete personal training welcome pack 20+pages
To Go To Instant Reference capturing a customers details why you MUST
To Go To Instant Reference Corporate mailout Super Bonus
To Go To Instant Reference Ethical bribes why to offer
To Go To Instant Reference Guest sign in risks injuries form etc
To Go To Instant Reference Phone work why its ESSENTIAL!
To Go To Instant Reference How and why to offer rock solid guarantees
To Go To Instant Reference The 39 cent marketing miracle
To Go To instant Reference Client casual card
To Go To Instant Reference membership Suspension request
To Go To Instant Reference Payment due follow up form
To Go To Instant Reference Things a bit slow? If your staff are not properly utilizing the time you pay them for then this KPI (key performance indicator) chart will allow you top effectively monitor their time and see that it’s being used to make your business money
To Go To Instant Reference a collection of three hundred and thirty-three successful ways of getting business including a great variety of practical plans that have been used by retail merchants to advertise and sell goods publishers
know Video Marketing is huge and can drive tons of targeted traffic to your
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realize that many of you haven't gotten your feet wet in this area
may even be asking these very specific questions:
We'll if you can't answer these questions, then "Video Marketing For Newbies" will show you how to take any video, and how to setup a good marketing plan for your videos. Most importantly you can watch and follow the video series step by step or pause it whenever you want. Yeah, and I could add this all to an ebook, but with a video, you'll have the opportunity to follow everything as you see it. Now in this video series, you will have access to six videos with high quality and detailed content.
To Go To 29 ways an excellent book full of ideas to help you promote your business thanks to Susan Carter