"Sales and Marketing Tools For The Fitness Industry Guaranteed To Help Your Staff Get MORE Leads MORE sales and MORE Referrals"

 These are for YOUR use only, information within is copyright and may not be reprinted or used without permission from the author.

To Go To The Free Month Letter Explanation, You Can Also Incorporate This Into A Phone Script.


To Go To Store Managers Letter Confirmation Of Free Membership Leadbox
 Placement Or Promotion


To Go To Corporate mail Out


To Go To Crackerjack Renewal letter-give your members a powerful incentive to renew early with this proven letter


To Go To Overdue Accounts Letter-Severe


To Go To examples of a pre-assessment questionnaire for your centre. these are essential tools to find out what your prospective client wants to achieve, what they have done in the past, and other questions designed to allow you to pre-empt and allay their concerns about making a decision to join. this is handed to the client on a clipboard along with a pen prior to tour of your centre

To Go To Information and Software Deigned To Save You Hours Searching The Internet. From Tools To Help You Create Dynamic Mail Outs, Killer Ideas To Help You Sell More, Sales Training Books And Various Other Goodies To Help Run Your Day To Day Business Effortlessly

The marketing and sales books have been specially selected for their ease of reading and the practical effective ways they allow you to implement the ideas and strategies. I recommend you print out the manuals that are in PDF format for the few dollars that this will cost you your money repaid many times over!








597 Business Letters Library This Software program contains over 597 different letters and forms for business which you can view, save and edit.

 KWC Killer Web Copy Contains 3 Modules

 Module One: The Ultimate Sales Letter Assistant This is the first step of the Killer Copywriting process, and may prove to be the most beneficial over all. With The Ultimate Sales Letter Assistant, you can be sure you will create a very powerful blueprint that will help you to create the perfect sales letter for your product or service. You simply should not attempt to write a sales letter without this tool!

 Module Two: The Killer Copywriting Goldmine This mind-blowing module is the second step in the Killer Copywriting process, and will make sure that you never suffer from writer's block again! This area contains a HUGE library of super-powerful "fill in the blank" templates that you can use to customize to your exact needs for your sales letter. You wouldn't believe it, but we have over 2,153 "fill in the blank" templates and "sentence starters" in this module -- not to mention a huge collection of 104 of the greatest and most influential "Ads That Shook the World"!

 Module Three: The "Knock 'Em Dead" Checklist This third and final module will sum it all up for you, once you have written your sales letter. It contains a killer 16-point checklist that you must be able to complete before the Killer Copywriting process is finished. This module will ensure that you have a sales letter that will knock 'em dead!

Headline Creator Pro Another killer sales tools designed to help you get your mail outs and ads NOTICED. The headline is the very first thing people read, and they’ll either stay and read on, or go based on those first few words. An awesome tool

 63 Killer “Killer Marketing Strategies” PDF This brilliant book in PDF format will teach you how to insure your product or service is the best in can be, presented in the best way it can be. Dan Kennedy has very kindly allowed this book to be given away, as I mentioned in the resources section I thoroughly recommend you buy EVERYTHING by Dan reading and implementing his ideas will make you a motza!

Covert sales Persuasion PDF You will learn magical phrases that grab your clients’ attention…You will develop great influence over others quickly and easily using these techniques, you will learn that repetition is the key to getting your clients attention, you will learn the sound of what you say is more important than what you say, loads and loads of powerful selling tips, a MUST read for anyone in the selling field.

29 Ways to increase profits and productivity, PDF covers loads of topics form creating dynamic ads that sell how to write a profitable marketing plan, how success can destroy your business and what to do about it, how to build your client base, how to increase your sale s by selling the way your customers buy and LOADS more great profit pulling ideas

Triggers By Joe Sugarman PDF The real underlying psychological triggers that motivate, inspire and influence a prospect to make a buying decision are often unknown to even the most experienced salesperson. Knowledge of these triggers can be a powerful weapon in the battle for your prospect’s business.Many of the triggers are very subtle, many are exactly the opposite of what you would expect, and still others you are probably using yourself right now but don’t even realize it. Another great read

 How to Turn an Ordinary Business into an Extraordinary Business PDF By Marketing Guru Mal Emery. A awesome read from the Western Australian marketing magician Mal Emery, I have been to some of Mal’s seminars on internet marketing and I can really say the his ideas will work for ANY business, another Must reads for your marketing library.

Building a website can be remarkably easy if you know how, this document gives you the links to wide array of free resources that can save you literally thousands

The Windfall Profits Paradox PDF By Jay Abraham How You Can Build Tremendous Long-Term Business Wealth and Success--Using Short Term “Windfall-Generating Opportunity” Thinking. Acknowledged as one of the greatest marketing minds alive today

7 Psychological Secrets Report PDF by Yanik Silver. Just 29-years old, Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites…and he’s only been online full time since February 2000! He believes almost everything people have been taught about making money online is completely wrong. His Internet success techniques only require a simple web site and you don’t even need to know how to put up your own web page. (In fact, Yanik still doesn’t know HTML)

Million Dollar Emails PDF By Yanik Silver All of the emails included in this ebook are proven winners in the marketplace. Together these emails have produced much, much more than $1,000,000.00 in sales. This collection covers examples from multi-national corporations all the way down to a small, local “mom and pop” Mexican restaurant. That way you’ll be sure to find a model and idea starter to use for your own business

5000 Hypnotic Words And Phrases That Sell Like Crazy PDF by Larry Dotson. This book  will have you designing “killer ads” This is a MUST READ for any fitness entrepreneur, from business cards to flyers this has all the ideas you’ll need to help you sell your services


To Go To Dozens more forms



To Go To Campaign #1The Preferred partners Joint Venture and Telemarketing promotion-$14900 in sales for under a $2800 outlay in 2 weeks

To Go To Campaign #2 The chiropractic and physiotherapists promotion letter is designed to offer these businesses the chance to take on our very popular range of “Isotonix” supplements. They generate an income through marketing these highly effective range of products to their customers you generate an income through the businesses referring their clients to you, selling the supplements that you provide.

These supplements have generated a substantial income for us please contact me if you would like further information

To Go To Campaign #3 The last chance letter use this after your nearly ready to confine the pre-assesment questionnaire of a person who has been in and had a look around not bought, and subsequently resisted your best efforts to get them back in, adjust the inside figures accordingly. We achieve around a 5% success rate with these.

To Go To Campaign #6 Another "last Chance letter with special offer Script"

To Go To Campaign #8 Sponsor A friend for 99cents a day artwork (in MS Publisher)

To Go To Campaign #10 The "Barcode Promotion" another way to quickly and inexpensively generate leads-explanation inside with all artwork

To Go To Campaign #11 Email Marketing Strategies

To Go To Campaign #9 Gangsters and dolls promotion mystery envelope

To Go To Campaign Valentines day promo can substitute and make it  for ANY type of special occasion self explanatory I have given an explanation in red under everything that we are offering, in reality this promotion has enormous high perceived value but costs very little at all

To Go To Shameless Bribe 5 Drinks Of Water From The Fridge Template The markup on a bottle of water is around 300% people know this but still pay it! This water card can be used in many ways.

  • As a “thank you” to a current member for referring a friend who joins on the night

  • As a “thank you” to for providing referrals

  • As a “thank you” to a member for renewing a membership

  • As an incentive to give you referrals!

  • As a “thank you” for joining in their welcome letter

As a incentive for coming or attending a certain amount of times per week/month etc In fact a low cost useful gift that we have found incurs goodwill. Naturally you can alter the template and adapt to your service, I do in fact talk about the “shameless bribe” in my book Fitness marketing Strategies”

To Go To Campaign Take Over An Existing Membership Like most fitness orientated business that use a direct debit membership service of some sort or another businesses you probably get cancellations on a regular basis, Why on earth let those members simply “expire into the wilderness”?  If you can’t get them to stay then why not let someone else who has been in and looked around BUT not joined on the day take over that persons DD membership?

Self explanatory letter that will help you get those members that want a “bargain” or did not join due to finances-or are looking at your competition.

To Go To Campaign Doctor Referral Letter Template Self explanatory. Do you offer some sort of service to your members or clients that directly benefits their health and wellbeing then this letter addressed to all your local GPs may be another way of getting referrals. A far more detailed explanation of this will be made available on video soon at the Fitness Marketing Strategies website I t will go into a detailed explanation on how you can tap into the lucrative government rebate scheme that is available under Medicare for certain service that you may be able to provide.

To Go To Campaign Passive Lead Referral Sheet A simple way to get your clients and members to refer their “circle of influence” to you without asking!

Asking your clients all the time for referrals can be tedious especially if you have to always be on your staffs back to keep asking! This is a passive method that uses the “shameless bribe” to get them to provide you with valuable leads without asking and costs nest to nothing to implement.

It is very simply one of the most cost effective methods we have ever used to generate referrals.

To Go To Massage Marketing Letter

This is a letter I used after a meeting with the owner of a Thai remedial massage centre just around the corner form us-lots more good ideas to reward your members etc. And a very valuable Joint venture partner. You’ll also see how we managed to get a number of free massages given to our centre as well!

To Go To Summit Bankrupt Gym Letter. This letter was sent out to the former members of a fitness centre that went bankrupt around the corner form us. It more than paid for the costs of buying those lists from the receivers.

To Go To Letter Box Drop For Staff To Do. This was an idea for our staff during quite time to walk around the streets doing letter box drops. The paper needs to be a very bright color so as to attract attention.A Real low cost way to get your message out there and at the same time keep your staff productive. Use and adapt as you see fit.

To Go To Email Marketing Send Outs. A series of killer emails (not mine) actually from Bedros Kuellians coaching group, to send out to your clients you can adapt these in any way you see fit. They work! And if your not using email marketing your leaving lots of money on the table!

To Go To Power Driving School letter Letter for one of our business partners who owns a driving school to pass onto his customers. Printed on a nice envelope (yellow) and offers them a one week free trial for them and a friend. Can be adapted to give to any of your Joint venture partners

To Go To Prospects letter This letter has been designed as a last ditch attempt to woo in people who have been toured and did not buy on the day and who we may have made a number of attempts to get in. Its a really special offer adapt to your situation/circumstances

To Go To Free Gym for 2 children under 18. This is a rather unique program we did so we could actually have under 18s come and use our centre. Because of our location we are restricted to having to have the parents escort the children to and from the gym. You'll find some way to make this work for you. Includes complete FAQ and very specific explanation of terms and conditions. Another winner for us!


To Go To “7 Hidden Psychological secrets to MAXIMUM sales

To Go To The Bistro 44 Letter a brilliant piece of copywriting that you can adapt to your business *****Highly recommended

To Go To 14 point web copy analysis of a winning site

To Go To 30 secrets to catapult profits from your online business

To Go To THE DNA OF SELLING Questions, Scripts & Closes That Drive Sales!

To Go To 30 Amazing Advertising tips for advertising success

To Go To 30 principles top promote sales success

To Go To Incoming call evaluation

To Go To Thanks for looking around letter, send out if they don't buy on day

To Go To Marketing campaign tracking sheet

To Go To Member referral entry form

To Go To Comprehensive overview to overcoming objections

To Go To Price quotation summary if client does not buy on the day

To Go To Selling value, how to stop giving profits away

To Go To Customer lead referral summary sheet

To Go To Thank you for looking around (not sold on day letter)

To Go To Welcome to your club letter

To Go To With compliments slips tailor to your services

To Go To How to handle a front counter enquiry

To Go To Expired members promotion script, and all details

To Go To Pain Features benefits formulae


To Go To Referral marketing success manual

To Go To simple ways to electrify your ads and fliers

To Go To How to write cash sucking money magnet ads

To Go To Membership application form with conditions

To Go To Cancellation and refund policy

To Go To Personal training agreement with conditions

To Go To Super Bonus Complete personal training welcome pack 20+pages

To Go To Instant Reference capturing a customers details why you MUST

To Go To Instant Reference Corporate mailout Super Bonus

To Go To Instant Reference Ethical bribes why to offer

To Go To Instant Reference Guest sign in risks injuries form etc

To Go To Instant Reference Phone work why its ESSENTIAL!

To Go To Instant Reference How and why to offer rock solid guarantees

To Go To Instant Reference The 39 cent marketing miracle

To Go To instant Reference Client casual card

  To Go To Instant Reference membership Suspension request

  To Go To  Instant Reference Payment due follow up form

To Go To Instant Reference Things a bit slow? If your staff are not properly utilizing the time you pay them for then this KPI (key performance indicator) chart will allow you top effectively monitor their time and see that it’s being used to make your business money

To Go To Instant Reference a collection of three hundred and thirty-three successful ways of getting business including a great variety of practical plans that have been used by retail merchants to advertise and sell goods publishers

To Go To Video marketing For Newbies

As you know Video Marketing is huge and can drive tons of targeted traffic to your site, whether it's direct or through the search engines. Search engines love videos so much that if you follow this step by step video series , you will see how easy it is to begin driving traffic to your website or blog immediately.

Now I realize that many of you haven't gotten your feet wet in this area
simply because you don't know where to start or you are afraid there is too much technical information you have to learn.

..and you may even be asking these very specific questions:

  • How do I upload the video?
  • How do I upload the video to multiple sites without having to spend hours?
  • How to add the video my website? Or blog?
  • How do I track my video statistics?
  • How do I make money with my videos?

We'll if you can't answer these questions, then "Video Marketing For Newbies" will show you how to take any video, and how to setup a good marketing plan for your videos. Most importantly you can watch and follow the video series step by step or pause it whenever you want. Yeah, and I could add this all to an ebook, but with a video, you'll have the opportunity to follow everything as you see it. Now in this video series, you will have access to six videos with high quality and detailed content.

To Go To 3 Funny posters you can use and adapt

To Go To 29 ways an excellent book full of ideas to help you promote your business thanks to Susan Carter


To Go  How to obtain maximum referrals in minimum time PURPOSE: To increase your business without the cost of marketing and advertising. I am a big fan of Dan Kennedy and I am allowed to give away this report. His "NO BS" series of books on Amazon are truly a 'must have read" for the owner/manager/salesperson of ANY business.