
"Sales and Marketing
Tools For The Fitness Industry
Guaranteed To Help
Your Staff Get
MORE Leads MORE
sales and MORE
Referrals"
These
are for YOUR use only, information within is copyright and may not be reprinted
or used without permission from the author.
To
Go To
The Free Month Letter
Explanation, You Can Also Incorporate This Into A Phone Script.
To
Go To Store Managers Letter Confirmation
Of Free Membership Leadbox
Placement Or Promotion
To Go To Corporate mail Out
To
Go To Crackerjack Renewal letter-give
your members a powerful incentive to renew
early with
this proven letter
To Go To Overdue Accounts Letter-Severe
To Go To examples of
a
pre-assessment questionnaire for your
centre. these are
essential tools to find out what your prospective client wants to
achieve, what they have done in the past, and other questions designed to allow
you to pre-empt and allay their concerns about making a decision to join.
this is handed to the client on a clipboard along
with a pen prior to tour of your centre
To Go To
Information and Software Deigned To Save You Hours Searching The
Internet. From Tools To Help You Create Dynamic Mail Outs, Killer Ideas To Help
You Sell More, Sales Training Books And Various Other Goodies To Help Run Your
Day To Day Business Effortlessly
The marketing and sales books
have been specially selected for their ease of reading and the practical
effective ways they allow you to implement the ideas and strategies. I recommend
you print out the manuals that are in PDF format for the few dollars that this
will cost you your money repaid many times over!
Contents:

597 Business Letters
Library
This Software program
contains over 597 different letters and forms for business which you can
view, save and edit.
KWC Killer Web Copy
Contains 3 Modules
Module One: The
Ultimate Sales Letter Assistant
This is the first step of the Killer Copywriting
process, and may prove to be the most beneficial over all. With The Ultimate
Sales Letter Assistant, you can be sure you will create a very powerful
blueprint that will help you to create the perfect sales letter for your product
or service. You simply should not attempt to write a sales letter without this
tool!
Module Two: The Killer
Copywriting Goldmine
This mind-blowing module is the second step in the Killer Copywriting process,
and will make sure that you never suffer from writer's block again! This area
contains a HUGE library of super-powerful "fill in the blank" templates that you
can use to customize to your exact needs for your sales letter. You wouldn't
believe it, but we have over 2,153 "fill in the blank" templates and "sentence
starters" in this module -- not to mention a huge collection of 104 of the
greatest and most influential "Ads That Shook the World"!
Module Three: The
"Knock 'Em Dead" Checklist
This third and final module will sum it all up for you, once you have written
your sales letter. It contains a killer 16-point checklist that you must be able
to complete before the Killer Copywriting process is finished. This module will
ensure that you have a sales letter that will knock 'em dead!
Headline Creator Pro
Another killer sales tools
designed to help you get your mail outs and ads NOTICED. The headline is the
very first thing people read, and they’ll either stay and read on, or go based
on those first few words. An awesome tool
63 Killer “Killer
Marketing Strategies”
PDF
This brilliant book in PDF format will teach you how to insure your product or
service is the best in can be, presented in the best way it can be. Dan Kennedy
has very kindly allowed this book to be given away, as I mentioned in the
resources section I thoroughly recommend you buy EVERYTHING by Dan reading and
implementing his ideas will make you a motza!
Covert sales Persuasion
PDF You will
learn magical phrases that grab your clients’ attention…You will develop great
influence over others quickly and easily using these techniques, you will learn
that repetition is the key to getting your clients attention, you will learn the
sound of what you say is more important than what you say, loads and loads of
powerful selling tips, a MUST read for anyone in the selling field.
29 Ways to increase profits
and productivity,
PDF
covers loads of
topics form creating dynamic ads that sell how to write a profitable marketing
plan, how success can destroy your business and what to do about it, how to
build your client base, how to increase your sale s by selling the way your
customers buy and LOADS more great profit pulling ideas
Triggers By Joe
Sugarman
PDF
The real underlying psychological triggers that motivate, inspire and influence
a prospect to make a buying decision are often unknown to even the most
experienced salesperson. Knowledge of these triggers can be a powerful weapon in
the battle for your prospect’s business.Many of the triggers are very subtle,
many are exactly the opposite of what you would expect, and still others you are
probably using yourself right now but don’t even realize it. Another great read
How
to Turn an Ordinary Business into an Extraordinary Business
PDF
By Marketing Guru Mal Emery. A awesome read from the
Western Australian marketing magician Mal Emery, I have been to some of
Mal’s seminars on internet marketing and I can
really say the his ideas will work for ANY business, another Must reads for your
marketing library.
Building a website
can be remarkably easy
if you know how, this document gives you the links to wide array of free
resources that can save you literally thousands
The Windfall Profits Paradox
PDF By Jay
Abraham How You Can Build Tremendous Long-Term Business Wealth and
Success--Using Short Term “Windfall-Generating
Opportunity” Thinking.
Acknowledged as one of the greatest marketing minds alive today
7 Psychological
Secrets Report PDF
by Yanik
Silver. Just 29-years old, Yanik Silver is
recognized as the leading expert on creating automatic, moneymaking web
sites…and he’s only been online full time since February 2000! He believes
almost everything people have been taught about making money online is
completely wrong. His Internet success techniques only require a simple web site
and you don’t even need to know how to put up your own web page. (In fact,
Yanik still doesn’t know HTML)
Million Dollar
Emails PDF
By Yanik
Silver All of the emails included in this ebook are
proven winners in the marketplace. Together these emails have produced much,
much more than $1,000,000.00 in sales. This collection covers examples from
multi-national corporations all the way down to a small, local “mom and pop”
Mexican restaurant. That way you’ll be sure to find a model and idea starter to
use for your own business
5000 Hypnotic Words
And Phrases That Sell Like Crazy
PDF
by Larry Dotson. This book will have you designing “killer
ads” This is a MUST READ for any fitness entrepreneur, from business cards to
flyers this has all the ideas you’ll need to help you sell your services
To Go To Dozens
more forms

Campaigns:
To Go To
Campaign #1The Preferred partners Joint
Venture and Telemarketing promotion-$14900 in sales for under a $2800 outlay in
2 weeks
To Go To
Campaign #2
The chiropractic
and physiotherapists promotion letter is designed to offer these businesses the
chance to take on our very popular range of “Isotonix” supplements. They
generate an income through marketing these highly effective range of products to
their customers you generate an income through the businesses referring their
clients to you, selling the supplements that you provide.
These
supplements have generated a substantial income for us please contact me if you
would like further information
To Go To
Campaign #3 The last chance letter use
this after your nearly ready to confine the pre-assesment questionnaire of a
person who has been in and had a look around not bought, and subsequently
resisted your best efforts to get them back in, adjust the inside figures
accordingly. We achieve around a 5% success rate with these.
To Go To
Campaign #6 Another "last Chance letter with special offer Script"
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Campaign #8 Sponsor A friend for 99cents a day artwork (in MS Publisher)
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Campaign #10 The "Barcode Promotion" another way to quickly and inexpensively
generate leads-explanation inside with all artwork
To Go To
Campaign #11 Email Marketing Strategies
To Go To
Campaign #9 Gangsters and dolls promotion mystery envelope
To Go To
Campaign Valentines day promo
can substitute and make it
for ANY type of special occasion self explanatory I have given an explanation in
red under everything that we are offering, in reality this promotion has
enormous high perceived value but costs very little at all
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Shameless
Bribe 5 Drinks Of Water From The Fridge
Template The
markup on a bottle of water is around 300% people know this but still pay it!
This water card can be used in many ways.
-
As a
“thank you” to a current member for referring a friend who joins on the
night
-
As a
“thank you” to for providing referrals
-
As a
“thank you” to a member for renewing a membership
-
As
an incentive to give you referrals!
-
As a
“thank you” for joining in their welcome letter
As a
incentive for coming or attending a certain amount of times per week/month etc
In fact a low cost useful gift that we have found incurs goodwill. Naturally you
can alter the template and adapt to your service, I do in fact talk about the
“shameless bribe” in my book Fitness marketing Strategies”
To Go To
Campaign
Take Over An Existing Membership
Like most fitness
orientated business that use a direct debit membership service of some sort or
another businesses you probably get cancellations on a regular basis, Why on
earth let those members simply “expire into the wilderness”? If you can’t get
them to stay then why not let someone else who has been in and looked around BUT
not joined on the day take over that persons DD membership?
Self
explanatory letter that will help you get those members that want a “bargain” or
did not join due to finances-or are looking at your competition.
To Go To
Campaign
Doctor Referral Letter Template
Self explanatory. Do you
offer some sort of service to your members or clients that directly benefits
their health and wellbeing then this letter addressed to all your local GPs may
be another way of getting referrals. A far more detailed explanation of this
will be made available on video soon at the Fitness Marketing Strategies website
I t will go into a detailed explanation on how you can tap into the lucrative
government rebate scheme that is available under Medicare for certain service
that you may be able to provide.
To Go To
Campaign Passive
Lead Referral Sheet
A simple way to get your
clients and members to refer their “circle of influence” to you without asking!
Asking
your clients all the time for referrals can be tedious especially if you have to
always be on your staffs back to keep asking! This is a passive method that uses
the “shameless bribe” to get them to provide you with valuable leads without
asking and costs nest to nothing to implement.
It is
very simply one of the most cost effective methods we have ever used to generate
referrals.
To Go To
Massage
Marketing Letter
This is a
letter I used after a meeting with the owner of a Thai remedial massage centre
just around the corner form us-lots more good ideas to reward your members etc.
And a very valuable Joint venture partner. You’ll also see how we managed to get
a number of free massages given to our centre as well!
To Go To
Summit
Bankrupt Gym Letter.
This letter was sent out to the former members of a fitness centre that went
bankrupt around the corner form us. It more than paid for the costs of buying
those lists from the receivers.
To Go To
Letter
Box Drop For Staff To Do.
This was an idea for our staff during quite time to walk around the streets
doing letter box drops. The paper needs to be a very bright color so as to
attract attention.A Real low cost way to get your message out there and at the
same time keep your staff productive. Use and adapt as you see fit.
To Go To
Email
Marketing Send Outs.
A series of killer emails (not mine) actually from Bedros Kuellians coaching
group, to send out to your clients you can adapt these in any way you see fit.
They work! And if your not using email marketing your leaving lots of money on
the table!
To Go To
Power
Driving School letter
Letter for one of
our business partners who owns a driving school to pass onto his customers.
Printed on a nice envelope (yellow) and offers them a one week free trial for
them and a friend. Can be adapted to give to any of your Joint venture partners
To Go To
Prospects letter
This letter has been
designed as a last ditch attempt to woo in people who have been toured and did
not buy on the day and who we may have made a number of attempts to get in. Its
a really special offer adapt to your situation/circumstances
To Go To
Free Gym for 2 children under 18.
This is a rather unique
program we did so we could actually have under 18s come and use our centre.
Because of our location we are restricted to having to have the parents escort
the children to and from the gym. You'll find some way to make this work for
you. Includes complete FAQ and very specific explanation of terms and
conditions. Another winner for us!
To Go To
“7 Hidden Psychological secrets to MAXIMUM sales
To Go To
The Bistro 44 Letter a brilliant piece of
copywriting that you can adapt to your business
*****Highly recommended
To Go To
14 point web copy analysis of a winning site
To Go To
30 secrets to catapult profits from your online
business
To Go To
THE DNA OF SELLING Questions, Scripts & Closes
That Drive Sales!
To Go To
30 Amazing Advertising tips for advertising
success
To Go To
30 principles top promote sales success
To Go To
Incoming call evaluation
To Go To
Thanks for looking around letter, send out if they
don't buy on day
To Go To
Marketing campaign tracking sheet
To Go To
Member referral entry form
To Go To
Comprehensive overview to overcoming objections
To Go To
Price quotation summary if client does not buy on
the day
To Go To
Selling value, how to stop giving profits away
To Go To
Customer
lead referral summary sheet
To Go To
Thank you for looking around (not sold on day
letter)
To Go To
Welcome to your club letter
To Go To
With compliments slips tailor to your services
To Go To
How to handle a front counter enquiry
To Go To
Expired members promotion script, and all details
To Go To
Pain Features benefits formulae
To Go To
Referral marketing success manual
To Go To
simple ways to electrify your ads and fliers
To Go To
How to write cash sucking money magnet ads
To Go To
Membership application form with conditions
To Go To
Cancellation and refund policy
To Go To
Personal training agreement with conditions
To Go To
Super Bonus Complete personal training welcome pack 20+pages
To Go To
Instant Reference
capturing a customers details why you MUST
To Go To
Instant Reference
Corporate mailout
Super Bonus
To Go To
Instant Reference
Ethical bribes why to offer
To Go To
Instant Reference
Guest sign in risks injuries form etc
To Go To
Instant Reference
Phone work why its ESSENTIAL!
To Go To
Instant Reference
How and why to offer rock solid guarantees
To Go To
Instant Reference The 39 cent marketing
miracle
To Go To
instant Reference Client casual card
To Go To
Instant Reference membership Suspension
request
To Go To
Instant Reference
Payment due follow up form
To Go To
Instant Reference
Things
a bit slow? If your staff are not properly utilizing the time you pay them for
then this KPI (key performance indicator) chart will allow you top
effectively monitor their time and see that it’s being used to make your
business money
To Go To
Instant Reference
a collection of three
hundred and thirty-three successful ways of getting business including a
great variety of practical plans that have been used by retail merchants to
advertise and sell goods publishers
To Go To Video marketing
For Newbies

As you
know Video Marketing is huge and can drive tons of targeted traffic to your
site, whether it's direct or through the search engines. Search engines love
videos so much that if you follow this step by step video series , you will see
how easy it is to begin driving traffic to your website or blog immediately.
Now I
realize that many of you haven't gotten your feet wet in this area
simply because you don't know where to start or you are afraid there is too much
technical information you have to learn.
..and you
may even be asking these very specific questions:
- How
do I upload the video?
- How
do I upload the video to multiple sites without having to spend hours?
- How
to add the video my website? Or blog?
- How
do I track my video statistics?
- How
do I make money with my videos?
We'll if
you can't answer these questions, then "Video Marketing For Newbies" will show
you how to take any video, and how to setup a good marketing plan for your
videos. Most importantly you can watch and follow the video series step by step
or pause it whenever you want. Yeah, and I could add this all to an ebook, but
with a video, you'll have the opportunity to follow everything as you see it.
Now in this video series, you will have access to six videos with high quality
and detailed content.
To Go To 3 Funny posters
you can use and adapt

To Go To 29 ways an
excellent book full of ideas to help you promote your business thanks to Susan
Carter

To Go
How to obtain maximum
referrals in minimum time PURPOSE: To increase your business without the
cost of marketing and advertising. I am a big fan of Dan Kennedy and I am
allowed to give away this report. His "NO BS" series of books on Amazon are
truly a 'must have read" for the owner/manager/salesperson of ANY business.
